While a design sprint encompassing a revamp of our entire app can appear daunting, we knew that having a clear overarching focus (while aligning specific designers with key user journeys), would be key to providing something amazing that our product managers can share with the world.
Key goals:
✔️ Identify key user journeys to improve for a futuristic version of LYST
✔️ Deliver a product that could potentially be built within the next 5 years
Amongst the 5-person design team, I was assigned 4 areas of the app to explore over a two-week period (alongside managing BAU design work at LYST). Given my interests in information architecture, checkout flows, content and customer loyalty, I chose the 5 below areas to focus on.
✔️ Settings
✔️ Order history
✔️ Rewards
✔️ Checkout
✔️ New ways to display editorial content
Since these user journeys currently do not exist in the LYST app (with exception to the settings page), I was essentially starting from scratch. To start sketching
my ideas, I wanted to look to competitors and see what patterns users are used to.
While this project is currently ongoing, the design sprint was deemed a success company-wide.
How we achieved our goal so far:
✔️ Through sharing this work with investors, LYST raised $85 million
✔️ Through sharing our design thinking behind different aspects of the LYST journey, product were able
to better prioritize what we address first in the roadmap
✔️ In the sprint, we created new reusable components that have been added to our design system
✔️ Address the key areas (such as checkout) in our upcoming roadmap
✔️ Use this design sprint work as part of overhauling the greater aesthetic vision of LYST
