I'm a London-based product / UX designer passionate about fun technology that works...

Currently at Farfetch, as part of the personalised journeys team.

Additionally, I also lecture at LCF and Bath Spa universities, and teach a part-time UX Design course at Brain Station.

Being obsessed with e-commerce and user experience design, I connect forward-thinking platforms and brands with new and engaged users.


Some career numbers before joining FARFETCH as a product designer...


Lectures given to students at UAL on building a creative career


Podcasts featured on, sharing my thoughts around fashion e-commerce and UX


Interviews recorded with fashion entrepreneurs on my show Fashion Originators


Fashion internships for the likes of Conde Nast, ALLSAINTS and Farfetch

Recent Experience

(Nov 2021 - present) • Product Designer

Product designer within the personalised journeys team.

(Sept 2020 - Nov 2021) • Product Designer

Lead the design for the discovery squad
user experience.

Bath Spa University
(Nov 2021 - present)• Guest Lecturer

Guest lecturer on developing fashion e-commerce
apps through design thinking and Figma prototyping.

UAL / London College of Fashion
(May 2020 - present)• Associate Lecturer

LCF is the top fashion school in the world. Lecturing
on design thinking for developing a fashion career.


St Andrews University
(BA English Literature) 

General Assembly
(User Experience Immersive) 

Code First Girls
(Introduction to HTML, CSS, Javascript)

Key skills

• Desktop and mobile UI 
• Content-driven experiences
• Applying data insights
• Design workshops
• User research

Companies I've worked for...