Senior product designer specialised in driving user growth. Leading consumer UX of Depop.com.
Shaping the Depop web landing strategy
As lead web designer at Depop, I overhauled key landing pages to better convert traffic from ads, social, and search — including influencer shops, the SEO blog, and campaign-specific pages, in close partnership with marketing and brand.
Transforming Depop Onboarding to drive growth
Redesigned the sign-up flow to streamline user experience, resulting in 54%+ onboarding completion rates, and increased conversion and retention.
Gamifiying Depop to boost day 0 engagement
Led a cross-functional team to replace onboarding flow with a gamified dynamic product grid, resulting in increased engagement and 26.3%+ likes on day 0.
Overhauling FARFETCH notifications to boost engagement
Overhauled UI/UX of in-app notifications, developed content strategy resulting in boosted marketing engagement for opted-in and opted-out users.
Experience
More info
Speaking
Women of Silicon Roundabout, 2024: “Running workshops with confidence”
Re:Think, 2024: “Gaining stakeholder buy-in for accessibility”
Soho House, 2024: “Make your app idea a reality”
Brain Station, 2023, 2024: “Breaking into tech”
General Assembly, 2021, 2022: “Designing your career”
Bath Spa University (Guest lecturer), 2021, 2022
University of the Arts London (Associate lecturer), 2020 - 2022
Fashion Originators Podcast (Host), 2017 - 2021
Mentoring
The Arena, 2024
Farfetch Design Plug-in Mentor, 2023 - 2024
ADP List, 2024 - present
Next Tech Girls Role Model, 2023 - present
Testimonials
Sonia Bello, product designer (Farfetch)
“While working with Stephanie at Farfetch, it was very clear to me how much she genuinely enjoys the practice of product design. It comes across in her motivation, passion and care in her day-to-day work..”
Louise Augustine-Aina, content designer (Farfetch, Depop)
