Hello!

I’m a Canadian-British growth designer based in London. I’ve worked across Numan, Depop, FARFETCH and Lyst, shaping how people discover products, understand their value and decide what to do next.

I see experiences as interconnected systems, not isolated screens. I love bringing people from different disciplines together around a shared direction, testing ideas quickly, and using what we learn to move the wider vision forward.

Outside work, I’m usually running marathons, painting or finding something to put maple syrup on.